Why Democrats Lose Elections

According to Drew Westen, Professor of Psychology at Emory University, Democratic candidates continously appeal to voters minds by giving them stastictics and reasoned arguments to vote for them, but Professor Westen claims, in his new book "The Political Brain," that Repulicans do the opposite, they do not appeal to reason but to emotion, as a result, he says, "we have seen only one Democrat re-elected to the White House since Franklin Roosevelt -- Bill Clinton, who, like Roosevelt, understood how to connect with voters emotionally -- and only one Republican fail to do so -- George H.W. Bush, who ran like a Democrat and paid for it."

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